Link Love: 'The Inspired by Muhammad' Campaign

In the name of God, compassionate & merciful بِسْمِ اللهِ الرَّحْمنِ الرَّحِيمِ | Peace be with you السلام عليكم








What: A British incentive, The Inspired by Muhammad Campaign is designed to improve the public understanding of Islam and Muslims. It showcases Britons demonstrating how Muhammad inspires them to contribute to society, with a focus on women’s rights, social justice and the environment. "A site dedicated to exploring the inspirational teachings of the Prophet Muhammad ."


Aim: The campaign provides online support for the campaign by hosting straightforward information about Islam, Muhammad and British Muslims. The website is designed to meet the need that the YouGov poll highlighted for accessible information: 60% percent of people say they don’t know very much about Islam; 31% say information about Islam is not very accessible; 33% would like to know more about Islam and just 3% say they get their information from Muslim organisations.

Perception of Islam:


  • 58% associate Islam with extremism
  • 50% associate Islam with terrorism
  • Only 13% associate Islam with peace
  • 6% associate Islam with justice
  • Only 16% think that Islam promotes fairness and equality
Where: Info-ads, Tube stations featured in the campaign include, amongst others, Bank, Oxford Circus, Leicester Square and Holborn. Bus stops around the capital will also feature adverts; they are at various locations including Fulham, Camden, Shoreditch, Islington and Westminster.





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