There's been growing emphasis in Australia on the separation of religion from schools, government and other public sectors. Educational ministers proposed an overhaul of the regulation surrounding religious celebrations in public schools including banning Easter and Christmas celebrations, reports The Age.

Australia now has a Prime Minister - Julia Gillard - who doesn't believe in God, and it seems religion has taken a back seat in the public eye, only creeping up on Current Affair shows. So, until only a few weeks ago, the thought of propagating a particular religious thought through mainstream media was a pipe dream.

Major Religions Air Television Ads
The first Mormon ads aired on local Australian television recently and I my wife asked me if I thought we'd ever witness Islamic TV advertisements in the future. My response was pessimistic with a slight hint of hope.

With the questionable media coverage Islam currently gets, a whole advertisement set to promote the faith seemed far-fetched.

The Mormon ads (video) were marketed well, linking faith in science to faith in God, simple and effective. A few years back, I probably wouldn't have reflected on the ads as I didn't have any knowledge of the Mormon faith. Having worked with people of the Mormon faith for over a year now, the ads appeal to me because I can relate to both, the people and the faith. I thought to myself,

If there ever were Islamic television ads in Australia, they should be shown the modern Mormon way – steering away for traditional preaching and text book Da’wah.

To my amazement, a few weeks later the first Islamic TV ad aired on local television.

Successful Islamic TV Ad
The advertisement itself is a MyPeace campaign based in Sydney. Famously known for the 'Jesus Is A Prophet Of Islam' billboards, MyPeace's Facebook page has raked over 10k members for launching similar posters, and illustrating over forty buses with Islam's principles.

Now, the first Australian Islamic television promo takes advantage of thirty seconds, sharing three key points based on Islam's holy scripture, the Qur'an and the collected teachings of Prophet Muhammad, peace be upon him - the sunnah.

The final message is one of community peace and understanding, promoting aspects of Islam that the average person wouldn't even consider.

An awareness of Islam is promoted through human rights and eliminating poverty. Emphasis is given to show the similarities between "Australian" and "Islamic" values; they are not mutually exclusive.

As a television advertisement, good use of a voice-over creates the perfect dramatic overlay to a subtle yet concise message. A message of religious tolerance and care.

Australian Islam Works
As an Australian Muslim, I don't believe the advertisement could have been done any better in design and content.

I was impressed when I read about it online and was amazed when it aired on network television a few weeks later. It will take more than a thirty-second television ad to address the misconceptions of Islam but this is a great start, it's the right start.

The campaign makes me proud to be an Australian Muslim.


Link to Australia's first Islamic ad video {http://youtu.be/MYWrQ8dTidM}

Find more about Islam in Australia {MyPeace}

More Muslims in Media:
Filmmakers Depict Women In The Muslim World
Media To Blame For Islamophobia, Says Survey
Al-Isharah Create First Adhan In British Sign Language

In Ramadan this year, the first ever Muslim call to prayer (adhan) was communicated in British Sign Language (BSL) on British television.

The prayer call was broadcasted on the digital television channel Ramadan TV, a project of Canadian organisation Mercy Mission. The signing in the video was communicated by Al-Isharah, one of Britain's first centres for the Muslim deaf community. Al-Isharah provide professional resources to cultivate a holistic celebration of Muslim diversity in the United Kingdom.

Al-Isharah (الإشارة), Arabic for 'the sign' or 'signal', has built a reputation on firsts. It was the first organisation to introduce British sign language mosque sermons (khutbahs) for the East London mosque in 2009, extending across England; it helped create the first information signing video on forced marriages by Scottish organisation Isharah; Al-Isharah is the first to provide Umrah pilgrimage trips catered to deaf Muslims.

The Muslim call to prayer (adhan) is an Islamic tradition beginning from when Prophet Muhammad (peace be upon him) chose the African Bilal ibn Rabah al-Habashi, a freed slave, to invite the community to pray. Traditionally called in Arabic, the invitation reads,

"God is Great, God is Greater.
I testify that there is no god except the One God (Allah).
I testify that Muhammad is God's Messenger,
Come to prayer, come to worship.
Come to success."

Another first in the sign language adhan shows the need for resources and inclusivity for deaf Muslims.


Link to video {http://youtu.be/YjKiN34u7YE}



More:
Deaf Muslims Set Sights on ASL Qur'an
Video: Muslim Signers Answer 'What Is Islam?'
"I'm Blind, But I'm A Qur'an Hafidh"

"I just wanted to make a place for my community to pray. Nothing more. Nothing less."

Sharif El-Gamal, the charismatic property developer from Brooklyn behind 'Park 51', gives his account for the first time in a film by Bafta award-winning director Dan Reed (Dispatches: Terror in Mumbai).

Reed's film untangles the hysteria, fury and politics surrounding the 'Mosque at Ground Zero'. His film explores how this proposed mosque and Islamic community centre, two blocks away from the site of the 9/11 attack in lower Manhattan, has thrown into sharp focus the tensions at the core of American democracy regarding the country's Muslim population.

With unique access to the major players in the project and the unfolding events, Inside The Mosque At Ground Zero recounts the press frenzy surrounding the plans. The vitriolic attacks on its high-profile spiritual leader Imam Feisal Abdul Rauf affect his vision for the centre. The film shares heartrending stories of some of the 9/11 families who oppose the building and reveals the driving force behind the mosque. In demand for the centre to be prevented or relocated, Evangelical Pastor Terry Jones gathered media attention to host a Quran burning day.

"I'm not a community activist," said Sharif El-Gamal, "I'm not a community leader... I'm not an Islam academic. I'm a New Yorker who is a real estate junkie. That's who I am." El-Gamal was brought up as a church-going Christian named Alexander, the son of a Polish Catholic and an Egyptian Muslim. After rediscovering Islam in his 30s, he purchased the Burlington Coat Factory in 2009, a disused building that was struck by the undercarriage of the second plane that hit Tower Two. His place was twofold - to make money from building condominiums on the site but also to provide a place of worship for the local Muslim population.

American community leader Imam Feisal propsed the entire site be transformed into a community centre that would act to counter extremism and give a platform to the American Muslim voice. When El-Gamal agreed, little did he know of the outrage he would ignite.


"What has my community done? We have done nothing. We have to get our identities back through our actions." - Sharif El-Gamal.

The opposition to the so-called 'mega mosque' caught the attention of Fox News which was at the vanguard of the US media storm. The controversy gathered political mementum and even President Obama felt compelled to take sides and endorse the mosque.


Reed follows El-Gamal as he battles to garner support and funds for the project he has dubbed 'Park 51'. Run from a back room in his property, the two staff members are students who feel underprepared to delivery El-Gamal's vision.

Of all his challenges, the most sensitive is the hostility towards the project from some of the 9/11 families. Reed films the highly-fraught and emotional meeting between El-Gamal and Lee Hanson who lost his son, daughter-in-law and granddaughter on the second plane.

But not all families oppose the mosque; Charlie Wolf lost his wife on the plane that hit the first tower. He says,

"You can't say that we can't have anybody, any Muslims near Ground Zero - that is a bunch of bull. Because as soon as you say they can't be two blocks, then where can they be? Three blocks, five blocks, ten blocks, half a mile, a mile, sixteen miles?"

Ten years on from the events that shaped a nation, this is the story of a derelict building that has become a lightening rod for America's struggles to reconcile its own psyche.

Transmission date: Monday 5th September at 8.00pm on Channel 4.

VACANCY FOR MULTI-SKILLED OPERATOR AT ISLAM CHANNEL (C. London)

The Islam Channel is looking for a skilled camera operator / multi skilled operator (MSO). Applicants must have the right to work in the UK. Evening, weekend shifts and occasionally unsociable hours will be required from time to time. You would be responsible for all aspects of camera work including storage and maintenance.

Applicants with experience in MCR vision mixing sound and IT skills will be preferred, as will those with show reels. The applicant must be experienced in using Sony DSR 350/400/570s
cameras and Sony Z1/Z5s to a high standard. They should also be able to use Arri lights, filters, gels, radio mics, etc, whilst shooting on location and having lighting knowledge.

This role would suit someone who is flexible, open minded and hard working. Excellent communication skills and ability to work under pressure is essential.

To apply and for more details please e-mail your CV together
with a covering letter to hr@islamchannel.tv

Islam Channel.TV


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